Mobile Banner Ad by Tiffany on NY Times iPhone App

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Valentines day was only a few days away and when I saw this ad by Tiffany. It was timely and relevant, which made me wonder how much of it was coincidence vs. intelligent targeting. See screenshots below for the user flow.

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A few things to note:

  • On tap event, it brought up an in-app browser which showed a mobile optimized shopping site keeping the user in the context.
  • They really thought it through and had a free shipping option that looked like a special promotion made available for the valentines day.
  • It was not that hard to complete the check out flow.

No. I did not buy any jewelry that day.

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